World War Zero
When Senator John Kerry approached BUCK to go to war against climate emissions, we couldn't refuse the call. Climate change is real, and it's time that we set aside our differences, crossed the aisles and borders that divide us, and come together as unlikely allies to save this planet of ours. World War Zero: zero global emissions by 2050. That's a goal we can achieve. This is a war we can win. We're enlisted. Are you?
Full-spread print advertisement in the New York Times, 2019
Credits
Studio: BUCK
Executive Creative Director: Ryan Honey
Creative Direction: Vitor Andrade & Sean Dougherty
Brand Strategy & Art Direction: Marla Moore
Production: Justin Harris
Design: Vitor Andrade, Marla Moore, Zoe Schneider, Collin Graham, Eve Hodgkinson
Illustration: Collin Graham, Zoe Schneider, Hyung Soon Jo
Animation: Joe Brooks
Full credits at buck.co.