WhatsApp Stickers
A first-of-its-kind Residence collaboration that combined the talents of It’s Nice That, BUCK LA, and BUCK Sydney to revamp WhatsApp’s sticker design and strategy from top to bottom. WhatsApp needed a fresh take on stickers expression to keep up with current trends that speak to specific global markets and tastemaking Gen Zs. An exhaustive assessment of young adult behavior, illustration trends, and the stickers landscape culminated in a comprehensive Stickers playbook to guide WhatsApp stickers pack creation—with BUCK still crafting packs after hand-off. High-fives in five time zones!
Credits
Studio: BUCK
Chief Creative Officer: Kevin Walker
Executive Creative Director: Gareth O'Brien
Creative Directors: Amelia Giller, Lucas Brooking
Head of Strategy: Marla Moore
Strategy Director: Surabhi Rathi
Strategists: Camille Safadi, Madison Caprara
Executive Producers: Erica Ford, Kirsten Collabolletta, Luisa Murray
Art Director: Liz Smith
+ the incredibly talented BUCK designers, animators, and It's Nice That strategy team.
Full credits at buck.co.