A highly-strategic brand awareness and consideration campaign to (re)introduce Tidal to music lovers everywhere. The resulting refresh was a bold, dynamic look and feel that simultaneously champions the artists behind the music and the fans that love it. This visual language is music to our eyes.
Full credits and case study on BUCK's site.
Executive Creative Direction: Ben Langsfeld, Kevin Walker
Creative Director: Camille Chu
Associate Creative Director: Emily Simms
Creative Strategy Director: Marla Moore
Brand Strategists: Stacy Conde, Tina Surelia
Executive Producer: Luisa Murray
Producer: Kim Stephens
Art Director: Ana Gomez Bernaus
Full credit list on buck.co.