Amazon Signal
Design language system created for Amazon Signal, an internal sharing platform that allows for discovery and distribution of inspiring and informational content. The visual language reflects the ever-evolving nature of the Signal site, employing dynamic color shifts on each web page to denote the day of the week. Color and typography serve as the primary brand drivers, leaving room for users to inject their own visuals to accompany post content. Culminated in a launch video developed to promote awareness and adoption, for which I happily contributed both visuals and voice.
Credits
Product Creative Direction: Demetre Arges
Art Direction: Marla Moore
Product Management: Carolyn Illman
UX Design: Constance Wellman
Motion Design: Casey Latiolais
Design Technology: Zak Zajac
Iconograpy Direction: Christopher Michon