COVID-19 knocked the wind out of us all, and we're still only beginning to understand the lasting impact it will have on our way of life. But one thing that we know for certain is that it has surfaced our society's true heroes, none more so than those on the frontlines in healthcare. BUCK partnered with MTV for a pair of bumpers to celebrate these Healthcare Heroes and benefit the First Responders First fund. I'm proud to have led this stellar team on a fast and furious turnaround—and even prouder of the heroes that are working around the clock to keep us safe. These are for you. 
Client: MTV
Studio: BUCK
Creative Direction: Marla Moore
Production: Jamey Kitchens

Donate to First Responders First Fund.
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