To celebrate Maps’ 15th anniversary, we teamed up with our friends at Google to build a lively new language that’s as adventurous as their app users. Embarking on the journey to a new illustration system meant exploring every fork in the road with the BUCK team. We ultimately found our way to a structured system, tethered to the real world, that brings a sense of life and adventure to every screen.
Executive Creative Direction: Kevin Walker
Creative Direction: Sean Dougherty
Brand Strategy Direction: Marla Moore
Senior Art Direction: Mike Payne
Executive Production: Luisa Murray & Nick Carmen
Production: Sunny Sattari
Illustration Lead: Sung Hyun Kim
Full credits at BUCK.