META
A years-long, ongoing endeavor to build multiple facets of the Facebook-company-turned-Meta brand system. Crafting a bespoke illustration language that evokes the humanity and diversity of Facebook users grew to encompass fresh takes on iconography, data visualization, and more.
So many talented folks at BUCK and Meta had a hand in bringing this language to life, and I'm proud to have played a part in championing the artist's hand inherent to this system.
CREDITS
Client: Facebook company / Meta 
Studio: BUCK
Executive Creative Direction: Kevin Walker
Brand/Creative Strategy Direction: Marla Moore
Creative Direction: Kenesha Sneed, Mike Payne, Richard Gray, Shannon Jager
Art Direction: Amelia Giller, Kirk Johnson
Full credit list on buck.co.
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