A years-long, ongoing endeavor to build multiple facets of the Facebook-company-turned-Meta brand system. Crafting a bespoke illustration language that evokes the humanity and diversity of Facebook users grew to encompass fresh takes on iconography, data visualization, and more.
So many talented folks at BUCK and Meta had a hand in bringing this language to life, and I'm proud to have played a part in championing the artist's hand inherent to this system.
Client: Facebook company / Meta 
Studio: BUCK
Executive Creative Direction: Kevin Walker
Creative Direction: Kenesha Sneed, Marla Moore, Mike Payne, Richard Gray, Shannon Jager
Brand Strategy Direction: Marla Moore
Art Direction: Amelia Giller, Kirk Johnson
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