A comprehensive rebrand for our fintech friends, bringing their entrepreneurial spirit and focus on small business to life via an entirely new brand language. Our year-long collaboration involved extensive customer research, qualitative testing, brand strategy, communications frameworks, and every other facet of visuals and voice you can imagine.
Full credits and case study on BUCK's site.
Client: Bluevine 
Studio: BUCK
Executive Creative Direction: Kevin Walker
Creative Direction: Camille Chu, Mike Payne
Brand/Creative Strategy Direction: Marla Moore
Brand Strategy: Asia Hunt, Elizabeth Vogtsberger
Production: Mackenzie Kuzman
Copywriting: Charlie Short
Full credit list on
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