A comprehensive rebrand for our fintech friends, bringing their entrepreneurial spirit and focus on small business to life via an entirely new brand language. Our year-long collaboration involved extensive customer research, qualitative testing, brand strategy, communications frameworks, and every other facet of visuals and voice you can imagine.
Client: Bluevine 
Studio: BUCK
Executive Creative Direction: Kevin Walker
Creative Direction: Camille Chu, Mike Payne
Brand/Creative Strategy Direction: Marla Moore
Brand Strategy: Asia Hunt, Elizabeth Vogtsberger
Production: Mackenzie Kuzman
Copywriting: Charlie Short
Full credit list on
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