13 Reasons Why
Social media campaign for Netflix's second season of "13 Reasons Why." Each character is portrayed with corresponding negative and positive graffiti backdrops, to highlight the duality of human nature and the power of perception. Responsible for selecting character shots, illustrating typography, and delivering final imagery for animation.
Client: Netflix
Agency: Hi5
Creative Direction: Matt Sample
Senior Art Direction: Brenna Kraus
Animation: Robin Mc Cormack
Design: Marla Moore
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