CREDITS
Design Direction: Troy Nebeker
Lettering & Illustration: Marla Moore
We Say
A pair of social media campaigns aimed at inspiring the volunteers that are the lifeblood of the We Day movement. The first campaign utilizes experiential photography from We Day and the social impact it creates, overlaid with lettered quotes from the We Day speakers. The second campaign focuses on more iconic quotes from inspiring individuals throughout history, warranting the use of black and white illustrations to help reinforce the timeless messages. Crafted in agency at Tether.