Sugar Rex
Branding and identity system crafted for Sugar Rex, a custom cookie artisan with a fun, funky flair. Each piece of the visual language system is meant to evoke a sense of the bespoke, human touch without detracting from the modern, fresh feel of the brand. Definitely one of the sweetest clients I have ever had the joy to work with (pun absolutely intended).
Early concept sketches:
Final concept development:
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