Branding strategy and design direction for Rupa Health, a healthcare startup based out of the San Francisco Bay Area. Building upon the site design developed by Ronik Design, I collaborated directly with Rupa Health's founder to finalize their brand look/feel, typography hierarchy, and logo design; as well as generate business and marketing collateral to accompany their site's launch.
The logo dually represents aspiration and balance, with subtle mountain vibes and a subliminal yin-yang to cue balanced healthcare. By leveraging an analogous color scheme that centers around the Rupa blue gradient, we aimed to craft an aesthetic that is universally calming and refreshing for users seeking practitioners they can trust.
Client Creative Direction: Tara Viswanathan
Art Direction & Design: Marla Moore
Site design: Ronik Design