On Your Side RV
On Your Side combines the nostalgia of '70s National Parks signage with the lure of the horizon for an RV inspection service rooted in real-world experience. A shared love of travel and compassion for wanderers drives everything behind On Your Side's brand, with an empathetic eye for customers new to life on the road. A bold, chunky slab serif, picturesque scenes of RV life, and radiating rings together evoke the wanderlust inherent to life chasing the horizon.
This brand tells it like it is—with a subtle tinge of excitement for the road ahead.
Credits
Client: On Your Side RV
Creative Direction + Design: Marla Moore
Special thanks to Casey Latiolais