Amazon Web Services
Evolving a visual aesthetic for a global entity like Amazon Web Services requires flexibility and patience. New exploration strides hand in hand with preserving the look and feel of years prior, all while keeping up with Amazon's fabled pace of innovation. I helped guide the team in this continuous evolution, simultaneously preserving the feel of AWS and bringing new dynamism and flair to their illustration and iconography systems. Culminated in an illustration system built from white, centered around familiar, friendly metaphors, with each scene left 'unfinished' to hint at AWS' customer-centric, collaborative outlook. 
Although AWS begins sketching the initial  framework, it's ultimately up to customers to finish the piece.
Credits
Amazon Web Services
Art direction: Aiden Duffy
Design: Marla Moore
Back to Top