A holiday campaign crafted to evoke that warm, fuzzy feeling our pets provide all year ’round. By combining Petsmart’s existing typeface with custom lettering and properly paired typography, the team created the framework to guide Petsmart’s 2014 holiday campaign. A holiday reminder to ‘give thanks’ for all the love and joy that pets bring to our lives. Designed while in agency at Tether.
Design direction: Stanley Hainsworth and Kari Strand